Too Faced and Goldfaden Execs Talk Packaging

How does packaging help to position a brand—and influence its success? How do colors, materials and components come into play?  A recent behind the scenes “case-study” discussion focused on brands, designers and suppliers who collaborated on product packaging including Too Faced Cosmetics’  Chocolate Bar compact and Goldfaden’s newest products, Fleuressence golden elixir oil.
 
Hear more about the process from Too Faced’s Jerrod Blandino, and Goldfaden’s Lauren Wolk, as they talk through the details with their partners, Nick Gardner, executive vice president, HCT Group and Ben Bennett, partner & co-founder, creative director, Hatch Beauty.